Transform your data into a strategic asset
Are you drowning in useless data?
Today, data is growing at an unprecedented pace. However, not all of it drives value – in fact it is quite the opposite! Studies suggest over 80% of stored data is merely ROT: Redundant, Obsolete, or Trivial. This excess data not only clutters your systems but also inflates storage costs, heightens compliance risks, and contributes to an increased carbon footprint.
The Hidden Costs of ROT Data:
- Escalating Storage Costs: Inefficient data practices waste valuable space, driving up expenses.
- Compliance Challenges: Excess and outdated data complicates adherence to regulations like GDPR.
- Environmental Impact: Unnecessary data storage increases energy consumption, impacting your organization’s sustainability goals.
At ecosift, we help you cut through the noise—transforming your data from a burden into a strategic asset.
How can ecosift help you?
At ecosift, we believe that your data should work for you, not against you. We help you identify and reduce ROT (Redundant, Obsolete, or Trivial) data, enabling your organisation to unlock its true potential.
Instead of pushing a generic software solution, we offer bespoke strategic consulting designed to delve into your unique data ecosystem. Our goal is to identify inefficiencies, reduce dark data risks, and ensure that every data initiative aligns with and drives your business forward.
Our approach:
01
Strategic Data Efficiency
We meticulously assess your data storage, identifying opportunities to streamline processes and eliminate unnecessary data.
02
Value-Driven Insights
Through a deep dive into your current data initiatives, we pinpoint what’s effective and what’s not, helping you focus on projects that deliver measurable impact.
03
Tailored Roadmaps
Collaborating closely with your team, we create actionable strategies that turn data challenges into competitive advantages, aligning your data efforts with your core business objectives.
Unlock your data efficiency with ecosift.
With ecosift, your information transforms from a cost center into a catalyst for innovation, operational excellence, and sustainable growth.
Meet Our Team
Masha Zakharova
CDO, Co-Founder
Masha is passionate about leveraging data science and AI to deliver impactful, data-driven solutions and strategies. She has been instrumental in embedding AI and machine learning into global reporting, predictive modelling, and optimisation tools, enhancing decision-making processes across organisations in public and private sector.
As a co-founder of Ecosift, Masha is committed to applying her expertise to support mission-driven organisations.
Andrew Bruce
CEO, Co-Founder
Andrew is a sustainability and ESG strategist with a background that spans government, business, and innovation. He holds a Master’s degree from the London Interdisciplinary School, where his research explored the questions around data, sustainability and impacts of AI on workforce.
As co-founder of Ecosift, he helps mission-driven organizations reduce data waste and streamline operations by identifying and removing low-value legacy data. Andrew is passionate about using data not just to measure impact, but to drive it.
Ecosift is a trading name of Zakharova Bruce Associates Ltd, a company registered in England and Wales (Company No. 15801775).
© [2025] Zakharova Bruce Associates Ltd. All rights reserved.